Empow-HER Series: Episode 1 – Spotlight on Charmies.ca

We are thrilled to introduce the Empow-HER Series with our first episode featuring Charmies, a small business that specializes in creating handcrafted phone and bag charms. Charmies, founded by Rachel Yip, is an innovative and creative venture that has garnered attention for its unique and personalized designs. Rachel, currently a grade 12 student at Moscrop Secondary, has successfully turned her passion for crafting into a thriving business, all while balancing her academic commitments.

In this insightful interview, we sit down with Rachel to explore her journey as a young entrepreneur. She shares the story behind the inception of Charmies.ca, the inspiration that sparked her brand, and the determination that has driven her to overcome various challenges along the way. Rachel’s experience as a high school student navigating the world of entrepreneurship provides a valuable perspective on what it takes to build a business from the ground up, especially as a young woman in a competitive industry.

Throughout this conversation, Rachel offers practical advice and insight into the entrepreneurial process, from product development to brand building, highlighting the importance of perseverance, creativity, and resilience. Her story is a testament to the power of pursuing one's passions and the impact of supporting small businesses.

Interviewed by: Izzy Liao
Filmed by: Shelley Luo

To support Charmies, follow @charmies.ca on Instagram for the latest updates, product releases, and special promotions. By supporting Rachel’s business, you not only get the chance to add beautiful, handcrafted items to your collection, but you also empower a young female entrepreneur making waves in the business world.

The Empow-HER Series is dedicated to highlighting and celebrating the inspiring stories of female entrepreneurs and leaders. Join us in supporting and learning from women who are making a difference and breaking barriers in the world of business.